Reference
Glossary
Short definitions of the terms used across the Miniwall dashboard, editor and SDK.
| Term | Meaning |
|---|---|
| Action ID | The ID you give a Run your code button. Your site receives it in onAction. |
| Allowed websites | An optional list of sites that may load your screens with your public key. Pro and above. See Allowed websites. |
| Audience | A group of visitors defined by conditions. The first matching audience decides the screen, or shows nothing. |
| A/B test (experiment) | Two published screens on one placement, split by percentage. See Core concepts. |
| Attributes | Facts your site passes to the SDK about a visitor. Used in the browser for audiences, never sent to Miniwall. |
| Display | A placement's format (popup, full screen, banner, slide-in, toast, side drawer, launcher) and its trigger. |
| Draft | The version of a screen you edit. Not live until published. |
| Flow | Screens linked by Go to screen buttons. |
| Frequency cap | A limit on how often one visitor sees a placement. |
| Grace period | The 7 days after a project reaches its monthly views, when everything still runs. |
| Holdout | A percentage of visitors who see nothing, to measure a screen's effect. |
| Launcher | A display format: a button on the page that opens the screen. |
| Member | A person in a project, with one role. |
| Package | A plan card on a screen. Its package ID links it to a price your site passes. |
| Placement | A named spot on your site, such as upgrade_button, that shows a chosen screen. |
| Project | One product or website, with its own screens, keys, team and plan. |
| Public key | A pk_ key your site uses to read published screens. Safe in page code. |
| Publish | Turn the draft into the live version after checks. |
| Role | Owner, Admin, Editor or Viewer. See Members and roles. |
| Schedule | A time window during which a placement shows another screen. |
| Screen | One thing a visitor sees. Also called a paywall in the API and a few labels. |
| Seat | A member or pending invitation counted against the plan. |
| Template | A ready-made screen to start from. |
| Trigger | When a placement shows by itself: page load, delay, scroll or exit intent. |
| View | One screen shown on your site. Counted against the plan. |
| Visitor ID | A random ID kept in the visitor's browser to count unique visitors. |